Creative Advertising: Flogos

May 7, 2008 by Cynthia Sifonis.

Well, this certainly counts as creative advertising.
The idea is that companies can rent the “Flogo” machine for about $3,500 a day and waft little corporate logos into the sky at the rate of about one every 15 seconds.
The little logos will fly as far as 30 miles and as high as 20,000 feet.
Because they are little more than soap bubbles (it is the “little more” that worries me here) they are supposed to be environmentally friendly.
As I said, I think this is a creative way to advertise but I’m not thrilled about the thought of the sky being filled with little corporate logos everywhere I look.

clipped from news.wired.com Francisco Guerra, who’s also a former magician, developed a machine that produces tiny bubbles filled with air and a little helium, forms the foam into shapes and pumps them into the sky.

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