May 7, 2008 by Cynthia Sifonis.

Well, this certainly counts as creative advertising.
The idea is that companies can rent the “Flogo” machine for about $3,500 a day and waft little corporate logos into the sky at the rate of about one every 15 seconds.
The little logos will fly as far as 30 miles and as high as 20,000 feet.
Because they are little more than soap bubbles (it is the “little more” that worries me here) they are supposed to be environmentally friendly.
As I said, I think this is a creative way to advertise but I’m not thrilled about the thought of the sky being filled with little corporate logos everywhere I look.

clipped from news.wired.com Francisco Guerra, who’s also a former magician, developed a machine that produces tiny bubbles filled with air and a little helium, forms the foam into shapes and pumps them into the sky.

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May 5, 2008 by Cynthia Sifonis.

I thought I would add a little more activity to this blog by posting links to creative websites, ad campaigns, objects, etc. that I encounter.

To begin this trend, I would like to introduce the new mailbox my husband created for the house.

This mailbox is creative in several ways.

1. It is not like any other mailbox in our neighborhood (or maybe even unlike any other mailbox in our town)
2. It is artistic as well as functional
3. It was designed so that it fit the constraints imposed by the city for mailboxes as well as minimizing possible damage to a vehicle running into the solid steel construction.

This last was accomplished through clever use of shear pins on a cylindrical base connected to a wheel hub with intact wheel bearings. This design feature was incorporated into the structure to make sure that no matter the trajectory of the vehicle making contact with the mailbox, it would spin in such a way that the shear pin would give upon contact.

For more artistic and design innovations visit www.jeffholter.com/

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